Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Using individual “click-through” emails or a complete autoresponder series, I can craft an email campaign for you that will generate new leads and enhance your relationship with your current or previous customers… building trust and brand awareness.
As an experienced Industrial Manufacturing Automation Copywriter, I know what sparks your customer’s interest and causes them to further investigate your company’s products… because for over forty years I’ve been one of those customers.
